Visa is fighting fraud with every transaction
Fraud prevention has never been so critical. Although many transactions still take place in a face-to-face situation, an increasing amount of purchases are made online, over the phone, or through the mail - where there is no card present.
Today’s scam artists are savvy to the security features and processes involved with each of these transaction types. And merchants must take extra precautions, because they are financially responsible for any fraudulent transaction, even those approved by the card issuer.