Southeast Asia
India, Malaysia and Mainland China Top Source Markets for Tourists Coming to Singapore
SINGAPORE, 21 December 2011
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Travelers from India, Malaysia and mainland China are the most likely to visit Singapore in the next two years, according to the Visa Global Travel Intentions Survey 2011[1]. Nearly two in ten (16 percent) respondents surveyed who intend to travel to Singapore are from India while one in ten (10 percent) are from Malaysia and another 10 percent are from mainland China. “Singapore has great cultural diversity with a varied population which makes it a very desirable destination for travelers from different cultures and different parts of the world. Well-known as a shopping paradise, it is no wonder great shopping is high on the list of reasons why travelers are intending to revisit Singapore in the next two years,” a Visa spokesperson said.. The survey also found that the availability of good travel deals (76 percent), the availability of natural scenery (75 percent) as well as political stability (72 percent) are factors that influence the choice of a travel destination amongst these travelers who intend to travel to Singapore in the next two years. Food is a primary attraction for which more than seven in ten respondents (74 percent) are willing to pay extra. Travelers to Singapore in the next two years have also indicated they are willing to pay extra for convenience and hassle-free services (67 percent). Tourists are set to increase their expenditure during their next international leisure trip. The research shows that these inbound travelers to Singapore in the next two years spent an average of SGD$2,190 (US$1,701) during their last international leisure trip, and this figure is likely to see a nine percent increase to SGD $2,381 (US$1,850) during their next international leisure trip. Other key findings from the survey Travel Style: Four in ten (41 percent) inbound travelers to Singapore in the next two years said they will arrange their trips by booking directly with hotels and airlines. Flexible individual tours which allow travelers to choose their own activities (32 percent) are the next most preferred way to travel, followed by packaged group tours (20 percent). Travel Activities: Travelers are most likely to engage in outdoor activities (66 percent) when they are on an overseas holiday trip. 61 percent surveyed look forward to sampling the local cuisine while 55 percent intend to experience the local nightlife in Singapore. Travel Companions: Half (50 percent) of these inbound travelers to Singapore in the next two years intend to travel with their spouse / partner while as many intend to travel with their family and relatives. Top Sources of Travel Information: Online travel guides (ten percent), online travel guides provided by search engines (10 percent) as well as word-of-mouth recommendation (10 percent) are the main sources of travel information for these future inbound travelers who intend to visit Singapore in the next two years. Travel Duration: In terms of the average duration of their stay, four in ten travelers who intend to visit Singapore in the next two years are likely to stay for between three to five nights (41 percent) while nearly three in ten are likely to stay between six to nine nights (26 percent).
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