Holiday shoppers in Indonesia are likely to give the most generously to their significant others and themselves, according to the Visa Online Holiday Shopping Study. 
 
The Visa survey revealed that Indonesian male shoppers are more likely to give their spouses the most expensive gifts, while female shoppers place both their spouses and mothers at the top of the recipient list for the most expensive Christmas gift.
 
“In Indonesia, familial ties are strong so parents, spouse, and children are top of mind recipients of Christmas gifts. Indonesians tend to value their spouse and mother more hence, they came out as the top recipients of the most expensive Christmas gifts,” said Ellyana Fuad, President Director of PT Visa Indonesia.
 
“No matter who they’re buying for this holiday, Visa cardholders can enjoy added security online when they use an identity authentication service like Verified by Visa,” Fuad added.
 
Based on the survey results, the respondents’ mother emerged on top of the overall list of intended Christmas gift recipients (45 percent), followed by their spouse (37 percent) and father (33 percent). Self gifting also emerged as a strong trend with 30 percent of respondents saying they would buy a gift for themselves.
 
Indonesians said they intend to spend an average of IDR 4,850,000 (US$547) on online Christmas gifts this year, about 25 percent more than 2010. Those aged 35 to 55 years and those married with children indicated the highest budget of over IDR 5,320,000 (US$600).
 
Other key findings from the Visa Online Holiday Shopping survey:

• Most Indonesian shoppers buy up to five Christmas gifts online: Overall, more than half of the respondents (55 percent) intend to purchase one to five Christmas gifts online and this is especially apparent amongst the 18-24 years olds (71 percent).
  
• Most re-gift unwanted gifts: Seventy-four percent of survey respondents said they would re-gift a Christmas present they disliked. Twelve percent said they would just set the gift aside, while five percent said they would sell the item.
  
• Clothes, computer and travel are the most intended items to purchase for Christmas online shopping. For the females, clothes (38 percent) and bags (32 percent) are the most intended items to purchase. Male respondents prefer to purchase computer hardware (27 percent), and travel-related items such as air tickets (26 percent) and holiday accommodation (21 percent).  Clothes and watches also feature high on their Christmas shopping list (23 percent and 21 percent, respectively).