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| 25 July 2007 | Mumbai | | | Blockbuster Offer for Visa Platinum and Signature Cardholders at PVR Cinemas | | |
Beginning this month, Visa Platinum and Signature cardholders who book a cinema ticket at PVR Cinema’s website will receive one free movie ticket for every ticket purchased online using their Visa cards.
This offer is redeemable everyday for the next 5 months till December 31, 2007 for all movie showtimes at PVR cinemas located across the country. PVR currently has 68 screens in Aurangabad, Bangalore, Baroda, Delhi, Hyderabad, Indore, Latur, Lucknow and Mumbai.
Speaking on the launch of the programme, Santanu Mukherjee, Country Manager –South Asia, Visa International Asia Pacific said, “The widening middle and upper classes coupled with increasing disposable incomes have seen a resultant growth in demand for premium payment card products in India. These products, such as Visa’s Platinum and Signature cards have been developed to provide services and benefits that cater to both our cardholders’ business and lifestyle needs. And with movies being an intrinsic part of our lifestyle in India, we believe that the excellent cinematic experience provided by PVR Cinemas blends perfectly with the exclusive benefits with which we endeavor to provide our premium cardholders. We are proud to partner with PVR Cinemas in this unique program and we trust that our premium cardholders will enjoy being able to treat their family and friends at their next outing to the cinema.
At the association with Visa, Gautam Dutta, CEO – Cine Media, PVR Ltd. said, “PVR Cinemas constantly endeavours to enhance and enrich the experience of consumers and has always strived to bring the best to its patrons with many of its pioneering initiatives. This association with Visa, marks a new chapter in bringing delight to customers, where-in they get a never before opportunity of getting tickets with this offer and watch movies in world class environment.”
The programme will be promoted through advertisements in leading publications, through Visa’s member banks, at all PVR Cinemas and on the PVR website.
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About PVR
PVR is the largest multiplex operator in the country with 82 screens operational across the country. About 44 multiplex screens of the Company are presently under various stages of construction and fit-outs and are expected to commence operations over next 12 months. PVR always strives to continuously find new ways to delight its patrons. From being the 1st company to introduce computerized ticketing solutions, to offering 11 screens under one roof at India’s largest multiplex in Bangalore. PVR introduced the Indian cinemagoers to their 1st king-size experience with launch of the Gold Class Cinema, together with introduction of automated kiosks for ticket dispensing. Setting the benchmark for their global counterparts, it became the 1st multiplex chain to develop a mobile ticketing application. | | About Visa
Visa connects cardholders, merchants and financial institutions through the world's largest electronic payments network. Visa products allow buyers and sellers to conduct commerce with ease and confidence in both the physical and virtual worlds. Visa is committed to the sustained growth of electronic payment systems to support the needs of all stakeholders and to drive economic growth. Visa products currently generate more than $4.6 trillion in sales volume worldwide. Visa enjoys unsurpassed acceptance around the world. In addition, Visa/PLUS is one of the world's largest global ATM networks, offering cash access in local currency in over 170 countries. For more information, visitwww.corporate.visa.com
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