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| Verified By Visa | | | The Verified by Visa Mark | |
| Verified by Visa is the service name Visa uses to describe the online authentication service that it offers in association with its member financial institutions. | |
 | To help communicate Verified by Visa to consumers, Visa has developed a Verified by Visa Mark, which is used by Visa card issuers at the time of cardholder enrolment and also each time they ask your customer to authenticate themselves during the purchase process. | | |
 | Visa has also developed a Verified by Visa ‘Learn More' Mark to help merchants communicate their participation in Verified by Visa and educate customers about how Verified by Visa works. | | |
Placement of the Verified by Visa merchant mark
Having a secure environment and an easy-to-follow procedure ranks highest among consumers’ expectations for the checkout process at online stores. Studies show that the Verified by Visa Mark adds credibility and an enhanced feeling of trust and security to online shopping websites. In a recent survey by Asia Market Intelligence, 92 percent of consumers said they would want to see the Verified by Visa Mark on the checkout page and approximately two-thirds said they would also want to see the Mark on the home page and/or shopping basket pages.
Visa strongly recommends that you display the Verified by Visa Merchant Mark along with the ‘learn more’ text, prominently on your website, both early in the shopping experience and on the payment page.
Use the following guidelines for adding the Verified by Visa Merchant Mark to your website:
Display the Verified by Visa Mark as early in the shopping experience as possible (e.g., home page, shopping cart) Wherever applicable, display the Verified by Visa Mark along with other security or better business marks (e.g., Verisign, Thawte, BBB, etc.) On the payment page, place the Verified by Visa Mark next to, or close to the credit card entry fields Ensure that the Verified by Visa Mark is clearly visible and not overshadowed by other elements on the page If you offer express checkout with secure log-in, our recommendation is to display the Verified by Visa Merchant Mark near the log-in entry area.
When incorporating the Verified by Visa Mark on your website, you must adhere to Verified by Visa Mark Brand Guidelines (pdf | 426 kb)
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