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Verified By Visa
How Does Verified By Visa Work?
Introduction   |   Increasing e-Commerce profitability   |   How does it work   |   Implementing VbV   |   Frequently asked questions   |   Communicating VbV to your customers   |   VbV best practices   |   VbV for other channels
Cardholder authentication
Verified by Visa is simple for your customers to use, adding just one additional step to your usual checkout process.
1. Your customer selects the items they wish to purchase and 
    proceeds to enter his Visa card number as part of your checkout
    process before hitting the Visa card issuer is participating in
    Verified by Visa. Submit Order’ button.
2. Your Verified by Visa Merchant Plug-In (MPI) checks the Visa   
    Directory to see whether the customer’s Visa card issuer is
    participating in Verified by Visa.
3. The Visa Directory then contacts the customer’s card issuer and  
     the card issuer presents your customer with the Verified by Visa
     password request page.
4. Your customer provides their card issuer with Verified by Visa 
     password for validation.
5. The card issuer then sends your Verified by Visa Merchant Plug- 
     In a response to indicate that the customer has been
     authenticated.
6. You then go ahead and process the transaction in the normal   
    manner with your own card acceptance financial institution.
 View Verified by Visa shopping demo
 Download Macromedia Flash player
 
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RELATED LINKS
e-Commerce Merchants’ Guide to Risk Management
Tools and best practices for online merchants. (pdf | 304kb)
Account Information Security (AIS) Program
AIS is a risk management program sponsored by Visa and run by the financial institutions that issue Visa cards.
ESDlife Services Hong Kong – Case Study
ESDlife is an award-winning bilingual portal that has pioneered the provision of public and commercial services in Hong Kong. Find out more about ESDlife’s participation in Verified by Visa.
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