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| Verified By Visa |  | | Benefits for Your Customers |  |
Consumer research has consistently shown that payment security concerns are a significant barrier to e-commerce growth, and that improved security will be a key motivator for increased online purchasing. Verified by Visa addresses security issues by providing cardholders with a similar experience to that which they are already familiar with during face-to-face transactions, or when using an ATM. A consumer survey conducted by Asia Market Intelligence for Visa revealed that more than 70 percent of the consumers surveyed said they would be more likely to make purchases at e-commerce merchants that support Verified by Visa and 84 percent of consumers who currently shop online said that they would be more likely to do so following the introduction of Verified by Visa.
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 |  |  |  |  |  |  |  | ESDlife Services Hong Kong – Case Study |  |  | ESDlife is an award-winning bilingual portal that has pioneered the provision of public and commercial services in Hong Kong. Find out more about ESDlife’s participation in Verified by Visa. |  |
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