New campaign for Visa Debit

Sydney, 10 November 2006

New advertising campaign reinforces Visa Debit as the fastest growing form of payment in Australia

Visa International goes to air this Sunday night (12 November 2006) with a new and integrated advertising campaign reinforcing Visa Debit card’s position as the preferred payment method for millions of Australians. 
 
The campaign includes television, cinema, print and online advertisements illustrating the prevalence of Visa Debit as an everyday payment method for cardholders using their own cash over the phone, the internet, overseas and at retailers.
 
“The television advertisements employ special effects in an entertaining way, as Visa Debit cards ‘reveal’ themselves to be at the centre of a sequence of everyday consumer transactions,” said Mr. Bruce Mansfield, Executive Vice President for Visa International Australia, New Zealand and South Pacific.
 
“Visa Debit is the most popular debit card in Australia and it is also the fastest growing form of payment. There are currently 4.3 million Visa Debit cards in Australia – accounting for one in three Visa cards in the country.
 
“Visa Debit accounts for more than 50 percent of Visa’s global volume. In Australia, Visa Debit is issued by 115 financial institutions, including banks, credit unions and building societies.
 
“The campaign reinforces and illustrates the growing preference for Visa cardholders to use their own cash at petrol stations, shops and supermarkets – basically everywhere Visa is accepted either at home or overseas,” Mr. Mansfield said.  
 
The campaign, designed by Clemenger BBDO, starts on November 12 and will run over the coming months.
 
All creative elements can be viewed at the following site:
 
http://www.clemengerproximity.com.au/digital/VISA/media/
 
Click here to download Visa Debit fact sheet
 
Media contact        
Pauline Hayes
Visa International
ausinfo@visa.com
 

About Visa Australia

Visa is the leading payment brand in Australia with more than 12 million Visa-branded cards in the country and more than 500,000 acceptance locations.  For the 12 months ended June 2006, A$140 billion was spent at point of sale or withdrawn from ATMs in Australia using Visa cards.  For more information visit www.visa.com.au or email ausinfo@visa.com.